What is a Broad Core Algorithm Update?
Google does not generally announce updates to its core algorithm because the core algorithm updates happen almost every day, possibly twice a day. This update is different. It isn’t one of the usual daily Google updates. This update is a kind of update that happens several times per year. Google calls this update a Broad Core Algorithm Update.
Broad Core Algorithm Update Clues
- The update was focused on providing better search results
- There is nothing wrong with sites that lost rankings
- There is no way to “fix” sites that lost rankings
- The improvements are focused on the content but it is not a “quality” issue
“Each day, Google usually releases one or more changes designed to improve our results. Some are focused around specific improvements. Some are broad changes. Last week, we released a broad core algorithm update. We do these routinely several times per year….”
Broad Core Algorithm Update
This is likely similar to previous core algorithm updates, only on a broader scale. Google has been updating the core algorithm on a daily basis since at least 2012 ( 665 updates per year).