Wednesday 25 April 2018

Latest Google Updates - Broad Core Algorithm Update

What is a Broad Core Algorithm Update?

Google does not generally announce updates to its core algorithm because the core algorithm updates happen almost every day, possibly twice a day. This update is different. It isn’t one of the usual daily Google updates. This update is a kind of update that happens several times per year. Google calls this update a Broad Core Algorithm Update.

Broad Core Algorithm Update Clues

  • The update was focused on providing better search results
  • There is nothing wrong with sites that lost rankings
  • There is no way to “fix” sites that lost rankings
  • The improvements are focused on the content but it is not a “quality” issue

“Each day, Google usually releases one or more changes designed to improve our results. Some are focused around specific improvements. Some are broad changes. Last week, we released a broad core algorithm update. We do these routinely several times per year….”

Broad Core Algorithm Update

This is likely similar to previous core algorithm updates, only on a broader scale. Google has been updating the core algorithm on a daily basis since at least 2012 ( 665 updates per year).